Balscadden Online Ltd (Company Registration No. 526137), trading as Fitness Equipment Ireland, is committed to protecting and respecting your privacy. This policy (together with our Terms & Conditions and any other documents referred to in them) sets out how any personal data we collect from you, or that you provide to us, will be processed.

Please read the following carefully to understand how we collect, use, and protect your data. This policy is in line with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

Information We May Collect From You

We may collect and process the following data:

  1. Information provided when filling in forms on our website (www.fitnessequipmentireland.ie), including account registration, product orders, subscriptions, or service requests.

  2. Records of correspondence if you contact us by phone, email, or live chat.

  3. Survey responses that you may choose to complete for research purposes.

  4. Transaction details, including purchases and order fulfilment information.

  5. Technical information about your visits to our website, including traffic data, location data, weblogs, and resources accessed.

We may also collect and use aggregated, statistical, or demographic data for reporting and service improvement.

IP Addresses & Cookies

We may collect information about your computer, including IP address, operating system, and browser type, for system administration and statistical analysis.

Our website uses cookies to:

  • Analyse website traffic and usage trends.

  • Store preferences and customise your experience.

  • Improve search speed and navigation.

  • Track return visits and improve content relevance.

  • Save login details (if selected).

You may refuse cookies through your browser settings. However, some site features may not function properly without them.

Where We Store Your Data

Your data may be transferred to and stored outside the European Economic Area (EEA). It may also be processed by staff or suppliers operating outside the EEA who support our services (e.g., payment processing, logistics). By submitting your data, you agree to this transfer, storage, and processing.

We work only with vetted third-party service providers (“Data Processors”) who comply with GDPR.

Third-Party Services We Use

To provide the best possible service, we work with trusted partners:

  • WooCommerce – our e-commerce platform, securely stores your order and account data.

  • Brevo– our email and SMS marketing provider, used only if you opt in. You can unsubscribe anytime.

  • Humm – for flexible payment options, requiring limited sharing of your contact and order details.

  • PayPal / Shop Pay / Google Pay – secure payment processors. Fitness Equipment Ireland does not store online card details.

  • Judgeme – for genuine customer feedback after purchase.

Each third party has its own privacy policy and complies with GDPR.

How We Use the Information

We use your data to:

  • Deliver products and services you order.

  • Process payments securely.

  • Provide customer support and after-sales care.

  • Send order confirmations, updates, and service notifications.

  • Improve our website, products, and services.

  • Send marketing communications (only if you have consented).

We may also use aggregated, anonymised data for analytics and reporting.

Disclosure of Your Information

We will never sell or rent your data to third parties. We may share your data only with trusted service providers or where required by law.

Data Retention

We retain personal data only as long as necessary to:

  • Fulfil your order(s) and provide service.

  • Comply with legal, tax, and accounting obligations.

  • Resolve disputes and enforce agreements.

Data no longer required will be securely deleted.

Your Rights Under GDPR

You have the right to:

  • Access the personal data we hold about you.

  • Request correction of inaccurate data.

  • Request erasure of your data (“right to be forgotten”).

  • Restrict or object to processing.

  • Withdraw consent at any time (for marketing or optional services).

  • Request transfer of your data to another provider.

  • Lodge a complaint with the Data Protection Commission (DPC) if you are not satisfied with how your data is handled.

We will respond to all valid requests within 30 days.

SMS / Text Marketing

If you opt into SMS updates, you agree to receive order updates, promotions, and marketing messages.

  • Consent is not a condition of purchase.

  • You may opt out anytime by replying STOP or clicking the unsubscribe link.

  • Standard message and data rates may apply.

Security & Data Breach Procedures

  • All customer information is stored on secure servers.

  • Transactions are encrypted using SSL (Secure Socket Layer) technology.

  • Passwords must be kept confidential by the user.

  • In the event of a data breach, affected parties will be notified promptly, in line with GDPR requirements.

Changes to This Privacy Policy

Any future changes will be posted on this page, and where appropriate, notified by email.

Contact Us

Questions, comments, or requests regarding this Privacy Policy should be sent to:
📧 [email protected]
📍 Balscaddan Online Ltd, trading as Fitness Equipment Ireland
(Company Registration No. 526137)